Revamping SRRI website enhancing theoverall user experience
Launched in Dec 2024
Role
UX/UI Designer
Timeline
June - Dec, 2024
Team
Design team ( 2 UX/UI Designers, 2 Graphic Designer )
Marketing & Content team ( 3 Brand Designers, Copywriter)
Project Management ( 1PM, Director)
The opportunity
As part of their rebranding efforts, the Share Reuse Repair Institute sought to revamp their website to align with their new identity.
The problem
Through user interviews and testing, we identified key issues.
User Journey was too complex
90% of users struggled with scattered content
Heavy text overwhelmed 80% users
Complex Navigation
90% landed on an empty homepage
Before diving into design, we conducted a competitive analysis to see how others guide users. While other sites use homepage banners to give a quick glimpse of key information and lead users with clear CTAs, our site lacked both.
Our previous home page
Other companies home page
Design goals
Based on the needs of both the client and users identified through interviews, we defined key design goals to guide our decisions throughout the project.
01
Shorten the path to content
The user journey to access most information was too complex, with too many pages to navigate.
02
Maintain consistency
With the site being information-heavy, we prioritized a well-organized design system to make the content easier to absorb.
03
Provide
guidance
Provide a friendly entry point with a brief introduction, allowing users to explore further if interested.
Shorten the path
→ Rebuilding Information Architecture
We removed third-level navigation and consolidated related project pages, reducing the steps users needed to find information.
Previous website
New website
Maintain consistency
→Applying new design system
We leveraged a consistent design system to reduce cognitive load and create a more focused, comfortable reading experience.
Provide guidance
→ Make usage of the homepage
We used banners on select pages to briefly introduce the institution and invite visitors to explore further if interested.
